ABOUT

AIP is a boutique consultancy built for brands ready to scale with style and substance. We turn big ideas into strategy, and strategy into results—specializing in branding, marketing, and social for consumer brands that want to stand out. This is where sharp strategy meets bold creativity.

Free Brand Audit
Woman sitting at a cafe table, wearing sunglasses and a black sweater, talking on a pink phone while drinking from a white mug, with a laptop, a Starbucks cup, a glass of water, an empty plate, and a saucer on the table, inside a cafe with large window showing trees and parked cars outside.

Founder & CEO

Alexa Palermo is the strategist and creative mind behind AIP, a Los Angeles–based brand and marketing consultancy that bridges bold ideas with real business impact. With experience spanning startups, agencies, and CPG powerhouses, Alexa has helped scale brands across lifestyle, beauty, food, beverage, tech, and wellness. Her work blends sharp strategy with cultural insight, elevating brands into category leaders while keeping them rooted in authenticity.

Clients she’s partnered with have launched into new markets, secured national retail expansion, and been featured everywhere from The New York Times to Vogue. At the center of her work is a belief that branding should be more than aesthetics—it’s about telling the right story, at the right moment, to create lasting growth.

  • Core Values

    At AIP, we believe branding should be equal parts creative and strategic—art and science. Every project is grounded in intention, transparency, and impact. As a women-led firm, we value integrity, collaboration, and bold thinking that helps brands move forward with clarity and confidence.

  • Unique Approach

    We don’t just create campaigns—we design ecosystems. AIP blends editorial-quality creative with business-minded strategy to help brands stand out across every platform. Every asset, from visuals to messaging, is crafted to connect with audiences and convert attention into action. Our process is hands-on, collaborative, and built to scale with your goals—whether you’re in launch mode or growth stage.

  • Who We Work With

    We partner with consumer brands across lifestyle, CPG, beauty, wellness, tech, and media. Many are founder-led, impact-driven, and ready to scale. Whether you’re rethinking your brand, entering new markets, or building from scratch, AIP meets you where you are—and takes you where you want to go.